Jetty’s audience is filled with women who reject the status quo in order to be themselves. They appreciate her no-bullshit approach, opting out of the perfectly polished influencer image for a more truthful account of challenging assumptions, taking risks, and standing out.
Trujetty women live big, bold lives and are looking for products and experiences that help them feel unique. They value fashion, beauty, and fitness and are excited about discovering brands that embrace diversity and racial, age, and size inclusivity.
Average age: 25-44
Location: NYC and LA